>>936615738 (OP)Switch was an ad campaign launched by Apple Computer on June 10, 2002. It featured what the company referred to as "real people" who had "switched" from the Microsoft Windows platform to the Mac. Rather than show any redeeming qualities (there are none), they showed how down and cool they were with the average user. An international television and print ad campaign directed users to a website where various myths about the Mac platform were dispersed.
One of the people who appeared in the commercials, Ellen Feiss, gained immense popularity overnight in what might be called an Internet phenomenon.
The Switch campaign was cancelled as soon as Apple realized that it was causing a plague of switchers to descend upon the formerly close-knit Mac community.