>>60501591 (OP)About-to-retire Gen X here and I mostly agree. The employer matching and the "set it and forget it" nature of the thing is very nice, my first employer matched up to 6% iirc which made it nicer. I'm not a fan of maxing out the 401k partly because it locks too much of your savings away till you're pretty old, but mostly because every 401k I've ever contributed to had a pretty sucky selection of investment choices. Just put in enough to get the matching contribution, then max out your Roth, then put the rest into a brokerage account like Schwab or Fidelity. Probably some others are good too - Schwab is nice because it's also a bank so you can get your paycheck direct deposited there, write checks and do all the normal bankish shit. Anyway, ocus on growth-oriented ETFs when you're young, then a mixture of growth- and value-oriented ETFs when you're middle aged.