>>60852489 (OP)
meme quality + dumb luck + intentions of large holders is most important. the pvp nature of the game is pretty demotivating too.
>Why do so many decide to be scams instead of playing the long game and becoming credible investments
first of all you have to understand that almost nobody is making serious money in crypto. for instance lets look at $jup one of the most used platforms on solana. they use their revenue for buybacks and have bought back like 20m usd last i checked. who in their right mind would ever hold jup when they make such little amount of money? nobody. so the team will do everything they can to psyop as many people as possible while dumping their tokens as fast as they can. this is pretty much the same story for every single coin with very few exceptions.
psyops and memetic war is far more profitable than trying to make a revenue generating protocol/business where the tokens actually have value accrual.
if you're referring to memecoins thats a whole other topic i could write for hours on. its a very complex game and the best r:r is mass deploying coins, bundling them and then just selling off immediately or hiring KOLs so you can farm people for days or weeks.