>>148986663Clone Saga is when things went off the rails, but arguably there were things happening before it that were already causing problems. Even though Clone Saga did have its moments its fatal error was telling the audience that the Peter they'd been reading since the 70s was the clone.
Post-Clone Saga they tried but not many people came back and they couldn't be sure if it was due to the crash or that readers didn't accept things like Norman Osborn still being alive.
Byrne era, was around late 1998 to 2001 even though Byrne left like in the middle of 2000. It's mainly because the major change--the alleged death of Mary Jane--didn't get resolved till like early 2001.
At its worse it was at the time more damaging than the Clone Saga, but people didn't know of this because the readership was reduced at this time and a lot of people who jumped on board Quesada's reign didn't bother to read old comics and copied whatever someone else told them. That said there were still bright spots during this era like Paul Jenkins and Mark Buckingham's run and that Howard Mackie/JRJR issue where Spider-Man confronted Hulk after MJ's death.
Most of the OMD/BND era (which is 2007 to now) is basically the lowest point on account that it was very clear editorial and some creatives didn't really give a shit about quality. For all Byrne's faults at least he could outright tell that OMD was a terrible idea. Spencer to his credit tried to right the ship and Zdarsky did improve greatly but this era is marred by utter trash like the Wells run and bad decision-making on the whole. Marvel lost sight of how the Clone Saga lasting two years was enough to drive off readers and all they do is drag unpopular shit out because they got overconfident about being top dog. Well nowadays everyone's seeing that Marvel's mainline been faltering