>>149043702It's probably not even because people have any particular hate towards Bojack either in most cases.
But if a person doesn't know anything about Bojack, NWBAHG is probably one of the only things they might associate with the show since it's basically posted every single time the show is brought up, even in passing.
So it just becomes a self fulfilling meme of some one mentioning Bojack, and someone posts NWBAHG, and someone not in the loop seeing it once or twice, and it just becoming the only thing they know about the show, so the next time someone posts about Bojack, they chime in with NWBAHG, and the cycle continues.
Especially if people react to it, because then it becomes something that can be used to get a rise out of people, even if you don't particularly care who they are or why they get mad.