Bleeding Cool previously reported on DC Comics' prize promotion for two comic book to fans win the opportunity to attend the World Premiere in Los Angeles of the new Superman movie by discovering "Krypto's Golden Biscuit" hidden inside DC's upcoming facsimile edition reprint of the 1955 first Krypto appearance comic book Adventure Comics #210, which will be published on Wednesday with a special polybagged edition only available in comics stores. A promotion designed exclusively for comic book shops.

Copies of Adventure Comics #210 Facsimile Edition cost retailers only $0.75 per copy, which meant that orders were significantly high, and enabled stores to plan promotions around it, give copies away with other purchases, give copies free to kids, sell copies for only a dollar, that kind of thing. It was a very comic book retailer-friendly thing. President/Publisher/COO Jim Lee posted to social media that "The facsimile issue of ADVENTURE COMICS issue 210 (first appearance of Krypto) is in comic shops THIS WEDNESDAY 6/18! Inside, two lucky fans will find 'Krypto's Golden Biscuit' AKA tickets for you and a friend to the world premiere of Superman July 7th here in LA! We sent our own VP of Production @nickjnap to our printers to hand insert the winning copies into the run of polybagged issues. Good luck—and I hope to see you at the premiere!!! Superman in theaters 7/11"

So, how could DC Comics mess this up? Super easily, it seems. Barely an inconvenience.

Because obviously 99.999% of people won't find a winning ticket inside. And those who don't will find something else. Something not mentioned by DC Comics until the polybagged comic book is opened. Something most retailers wouldn't have been aware of until they started handing them out on Wednesday.

A free 30-day trial for the DC Universe Infinite's Ultra tier, which lets people stream digital DC Comics titles a month after print publication, as well as original digital titles. Otherwise known as the comic book store's greatest modern rival. And retailers have now paid for the privilege of promoting it.

If DC Comics had been open about this being the runners-up prize for the Superman premiere promotion, it wouldn't have been a problem; retailers could have chosen one way or another. But sneaking this into comic book stores under a sealed polybag and getting retailers to pay for it all in advance, is a whole different kettle of flying fish. There is no mention in the website terms and conditions, just that "If the purchased copy of DC's facsimile edition of Adventure Comics #210 does not contain a Krypto's Golden Biscuit sticker, it will instead include a "Sorry. Not a Winner" message." That's all.

And I understand that amongst angered retailers, many who have already thrown away every copy they ordered, a rebellion is already upon us, looking to DC Comics for a refund or another option.

But maybe retailers committed to trashing the lot might want to actually open them all and see, just in case, they did have that Golden Ticket after all.

https://bleedingcool.com/comics/comic-stores-angered-over-dc-comics-krypto-superman-premiere-prize/

Damn DC to hell for doing this shit.

comic shops need to shit the fuck up and be glad to even exist.

based as fuck

>>149023441 (OP)
This is a trolling level right up there with when Google let Apple create Android apps and the first one they made was a utility for transferring your Android stuff to an iPhone.

>>149023441 (OP)
What a shitty fucking company

>>149025292
I think it's time DC went out of business let them burn.

>>149023441 (OP)
Why does Rich have such a hate-boner for digital comics? Literally any time either of the Big Two do something to advertise digital comics Rich acts like it’s some big Judas thing.

>>149026018
Reading comprehension isn't you strong suit, huh?

>>149026079
>DC gives away a month free trial for people to read more DC Comics on their phone or tablet
>this is bad because it just is okay?

>>149024485
why?

>>149025292
why?

>>149026018
>>149026079
physical has been dying since before Netflix gave up the business of delivery physical DVDs in the mail to becoming a streaming only behemoth.
Y'all are the very snapshot of a fedora wearing fatso with an ugly dead thing on your chin/lower face to hide the remaining baby fat on your cheeks, pretending your niche hobby is worthy of protection, much less mainstream interest and mainstream appeal/desirability.

>>149026134
You really are dumb, huh?
Did you even read OP's post?

>>149026018

He's just 100% committed to the specialty store model to the point he'd rather have the whole business die down than move to other, better venues.

>>149023475
>And I understand that amongst angered retailers, many who have already thrown away every copy they ordered, a rebellion is already upon us, looking to DC Comics for a refund or another option.
kek it's probably literally the same handful of stores that bitch and moan about everything DC do cos they're marvel heavy stores that barely sell dc so don't care. OUTRAGE farming at its finest rich

>>149026146
Yes, and the digital service of DC is terrible. They don't even keep all things up at the same time but do a rotation of tittles ever other month. Not to mention they are never recent published books.

>>149026142
Floppies still generate much more revenue than digital and trades for the big 2.

>>149026166
Digital isn’t the future. It’s been here for well over a decade and doesn’t generate any worthwhile revenue.

>>149026146
I skimmed but I think I got the gist. DC put a free trial of their (like >>149026192 said pretty shitty) digital service and whiny comic shop owners are throwing a hissy fit. What’d I get wrong?

>>149026192

The reason it's terrible is because storeowners and guys like Bryan Hibbs throw a tantrum every time DC tries to improve it. Because they see it as a competitor and absolutely nothing else. Bryan Hibbs, for those who don't know, is the reason why digital comics cost the same as physical ones instead of being on any better payment model at all.

>>149026223
So why are you so fucking afraid of it? Why do you throw a shitfit anything is done to help it?

>>149026207
Then why should comic shops act like babies if DC wants to promote theirs?

>>149026245
I haven’t done that…

>>149026223
>doesn’t generate any worthwhile revenue
Tbf comics in general haven’t generated worthwhile revenue in over thirty years except for some very rare occurrences like Walking Dead

Imagine paying for a fucking digital comic

>>149026246
>hey guys we have a great idea to generate excitement and sales via shops
>but by the way, without telling you, we also want to skim later sales off of your plate
You’re retarded if you don’t understand why that would garner outrage.

>>149026258
Floppies absolutely do. Anyone telling you otherwise is retarded. More revenue than trades or digital.

Any revenue that covers expenditures is worthwhile especially in an industry that has relatively low production costs for major companies.

>>149026245
I switched to digital after I sold my comic collection when I gave up comics in 2010 but came back with new52. Recently I tried getting back into print comics but they feel like they’re printed on tissue paper and the art looks like it’s run through a mud filter.

>>149026305
>came back with nu52
Fucking hell

>>149026274
>You’re retarded if you don’t understand why that would garner outrage
I dunno maybe ‘cause I’m not a fragile faggot I don’t see the big deal, people who prefer print comics aren’t likely to switch 100% to a digital format at this stage. Really the LCS model has been holding the medium back for decades and needs to be moved away from.

>>149023441 (OP)
>>149023475
tl:dr?

>>149026343
Yes I know but I had been wanting to see Capullo draw a Batman comic since I was reading Spawn in the 90s. I also didn’t like Superman being married to Lois and how convoluted his canon became between 2004 and 2010

>>149026367
>comic shop dinosaurs don’t want anyone knowing there’s a different way to read comics
>DC has known for years if the medium wants to grow it’ll need to embrace SOMETHING different from the LCS
>DC makes a digital service where people can read their entire back catalog but it’s like six months behind to appease LCS
>DC uses one comic to promote their digital service
>comic shop dinosaurs throw a temper tantrum because, unlike literally every other business in the world, they really don’t have any competition and want to keep it that way

>>149026430
Wait I forgot
>comic shop dinosaurs would rather the entire industry collapse and cease to exist than have anything resembling competition

>>149023441 (OP)
Don’t video game stores literally sell digital codes to games? How is this any different?

>>149026430
>digital trash will make comics grow
How about not hiring woke hacks to push bullshit no one wants and get back to basics?

I don't care but anything that hurts DC is good

>>149026532
>forcing people to use an outdated form of media consumption printed on toilet paper will grow comics

>>149026595
Based

>>149026532
Most of the manga is free to read worldwide on a digital app in the current year 2025 of our lord. And people still pay for the physical books of manga.

>>149026619
>And people still pay for the physical books of manga.
Only millennials and xers. Zoomers don't read any of this shit, eastern or western. They are too based & redpilled, they know spending their time and money on comics is not worth it.

>>149026642
I see Zoomers in the manga section of B&N every time I'm in there, champ.

>>149026350
>being angry when someone tells you to fuck yourself means true fragile
I’m sick of faggots like you acting tough on the internet. You’re melting down about businesses getting mad at other businesses, which doesn’t affect your life in any way. you’re obviously pretty fragile.

>>149026601
Nobody is forcing anybody to do anything what are you talking about?

>>149026166
>He's just 100% committed to the specialty store model to the point he'd rather have the whole business die down than move to other, better venues.
>>149026223
>Digital isn’t the future. It’s been here for well over a decade and doesn’t generate any worthwhile revenue.
Digital may not be huge yet, but that doesn't mean specialty shops aren't a massive problem with the industry. They limit the reach and act as a barrier to entry for potential new readers. What they really need to do is commit to standardized trades that are numbered logically and easy for people to jump into. We know that works because we have manga as an example. If I want to start reading a title, I know exactly where to start and how to continue, without needing to go to s special shop or research reading order lists online. Western comics are a different vibe, of course, but from a distribution model standpoint, why make it a huge mess when you can have an elegant system for people to easily get into it? The current comics industry, everything about it, seems like it was devised in a lab to be the most repellant to new casual readers.

>>149026910
>specialty shops aren't a massive problem with the industry. They limit the reach and act as a barrier to entry for potential new readers
Is this bait?

>>149026987
>Is this bait?
Nope, you'll never have widespread readership if they have to visit LCSs which are simultaneously elitist and carry a negative stigma as a place full of the lowest level nerd-dom. No normie wants to go anywhere near one, so the only other option they have it the trades section of bookstores, which will scare them off immediately due to most of them having inconsistent and mismatched spines and no clear jumping on points.

>>149026223
It doesn't help DC and Marvel are awful at keeping up with internet shit, the fact you can't even figure out what current books they publish and have to go to a wiki page is enough proof of that. Both their websites are confusing and awful.

>>149026305
What you on about? don't most people complain the paper too high quality which partly why comics cost too much?

>>149027113
When was the last time you read a newly released comic and not just pirated off the internet? Because they’re literally printed on tissue paper and Marvel uses an even poorer quality paper for their covers.

>>149027170
I got Batman 89 and Superman 78 when they were coming out and paper feels fine, it's not glossy anymore though.

>>149026642
Male zoomers are obsessed with anime and manga lmao

>>149024530
There are no comic shops left which makes this stupid as fuck. Every comic shop I know that still exists is a de facto Japanese import store and/or tabletop gaming store. They’re toy stores, not comic book stores.
Also Krypto is only in this movie to allow for promotional kikery with pet food brands. He’s all over the dog food section at Walmart right now.

>>149027532
>There are no comic shops left which makes this stupid as fuck
Maybe were (you) live, I still got a few traditional places and regular book shops that happen to carry comics.

>>149024485
>Damn DC to hell

You could have just stopped there.

>>149024530
you're an idiot

dc and marvel are the reasons why it's so hard for them to make money

>>149026910
>They limit
No, they don’t. They merely exist. The s unwilling to guarantee returnability on unsold copies in order to sell in other venues like newsstands, grocery stores and gas stations.

>>149028068
>newsstands, grocery stores and gas stations.
Except no one buys reading material in these places anymore. They need to sell at B&N, Walmart, Target, and online through Amazon if they are going to be a widely consumed product. And in order to do that, they can't just sell floppies with bizarre numbering and crossover schemes. They need to sell as clearly marked and numbered trades with explicitly clear jumping on points. LCSs are just keeping the floppy business alive. In order to get people reading the stories themselves at larger scale, they need to get their shit together. Hell, DC can't even make three spines in a row look the same. If they did nothing else but make well numbered trades with spines that were perfect matches within runs, that would be half the battle right there. These are very foolish unforced errors we're talking about.

>>149027098
>It doesn't help DC and Marvel are awful at keeping up with internet shit, the fact you can't even figure out what current books they publish and have to go to a wiki page is enough proof of that. Both their websites are confusing and awful.
This is something that a lot of long time comics fans underestimate...

I only got into comics only in the last few years and let me tell you I was shocked at how fucking awful both Marve and DC were at actually advertising their comics. As you said, their websites are pretty much useless and I had to go digging on wiki or reddit in order to find what titles were currently running, which ones were upcoming, etc.

>>149028288
>I had to go digging on wiki or reddit in order to find what titles were currently running, which ones were upcoming, etc.
That's the core of the problem. No one knows where to start, and 95% of people aren't going to bother with researching that stuff. And that doesn't even get them any closer to the "how can I read this easily without finding some specialty store full of nerds"

Who cares? All contests and lotteries have insane odds. That's what makes them fun. The only concerning thing here is that I don't believe they pay for travel/hotel to the premiere

>>149028215
>They need to sell at B&N, Walmart, Target, and online through Amazon if they are going to be a widely consumed product.
Anon just told you why they don’t. It isn’t because of the existence of LCS, LCS exist because the companies won’t sell them elsewhere.

You genuinely sound fucking retarded.

>>149026430
Their competition used to be the spinner rack in grocery and convenient stores.

and you can always tell when a LCS fag is in the conversation because they sperg out the most when anyone mentions how cool the spinner racks used to be.

>>149023441 (OP)
Fuck DC

>>149028607
>>149028621
>LCS exist because the companies won’t sell them elsewhere.
They don't sell them anywhere else because those newstands did not want them anymore. They weren't making money. The late 70's implosion is partly due to lagging newstand sales.

>>149024530
Comic shops are probably the biggest reason the western market is in such sorry shape. They're largely run by dinosaurs who want everything to stay as it was 30 years ago and anything like this which is different bur could help draw in new fans they throw tantrums over until DC and Marvel cave. Did you know that when digital first started, the price was like $.99 per issue but the LCS owners whined so the publishers had to back down, price digital the same as floppies and made up for it by including codes for a free digital version of the comic you just bought. They cried about DC changing to Tuesday releases, they didn't like having other distributors because having to place TWO separate orders was a pain in the ass for them. Carol Kalish got big teaching them how fucking cash registers worked in the mid/late '80s because the way they did sales was retarded.

Not all LCS owners are bad but most of them are morons who would be out of business if not for Funkos and toys. My own LCS is pretty good and successful and even then only made an effort to stock manga in the last few years despite it being a high seller for his store because he personally dislikes manga. Having your industry dictated by these dumbasses is why things are so bad.

>>149023441 (OP)
>Comic Stores
Why are they angry for that?

>>149026018
Because a lot of his tips and leaks come from what store owners hear or them sending him photos of comics.

>>149026223
Digital has been intentionally stifled to appease whiny LCS owners.

>>149028393
Last one isn't a thing unless there is some warhammer tournament going on at your shop. The people who are intimidated by going into a shop shouldn't count anyway, as they were never going to get in to begin with.
If super heroes isn't your thing you simply won't bother with DC/Marvel. That's 95% of people, to be generous. If you want to try you're going to pick whatever is available, a tie-in to whatever made you interested in the first place or ask the people working there. Given the overall quality of these comics that aren't cheaper than most, 95% of your 5% won't come back for more.

Comics are a mess but it's also not hard to figure where to start nowaday when your character have some independent minis. The big two's "problem" is that their comics are only diggest for a niche and resilient audience.

>>149028621
>Their competition used to be the spinner rack in grocery and convenient stores.
No it wasn't, the LCS and direct market model came about because Phil Seuling was able to convince publishers to give him a discount on bulk orders of comics in exchange for them being non-returnable (because he knew he could make money on the back issues). Publishers went with this because the "drugstore spinner rack" model had become a loser. Shops weren't competing with spinner racks and newstands, they replaced them. The model was complety upended by the end of the 70s.

>>149028393
This wasn't actually a problem until publishers decided that runs were like seasons and the books needed to be rebooted every time the writer changed or there was a new storyline changed because #1s were guaranteed sales.

>>149028393
>No one knows where to start

Yeah it’s so fucking hard to pick up a volume 1 or an issue saying #1. All these “problems” are just stupid shit you make up in your head

>>149026459
It's a different situation: game stores sell the game codes but you're still paying the full price of the game (plus taxes activation fees etc) to get the code from the store. This is like if a game store bundled a full price code for a game as a bonus for something they only get about 1/5th the normal cost of a game to sell

>>149031579
>Yeah it’s so fucking hard to pick up a volume 1 or an issue saying #1
It is when there’s ten different “Batman vol 1”s or “Spider-Man #1” on the shelf you fucking retard

>>149032280
It’s not. You just pick whatever looks most appealing

>>149023475
This is gay. I've been to comic shops. The only people buying comics for the stories are buying Omnibuses and shit. Even to this day, you will find fat middle aged men talking about the value of the comics like Superman 75 hadn't torpedoed the market 30 years ago and slabbing didn't kill it like it killed baseball cards.

>>149023441 (OP)
This is like those manga companies saying they lost a gorillion dollars to piracy. In no reality am I going to drive to every comic shop in town to read 90's Fate but if I see it on the DC app I will.

>>149026367
nigga, it's like two paragraphs. Learn to read.

>>149032395
It's also just that a collector's market is a stupid fucking business model. It's the misprints or recalled issues that turn valuable. Creating so much of a "limited edition" or "variant cover" is worthless when in order to turn a profit you have to make so much of it that its collectors value plummets

>>149023441 (OP)
>>149023475
What a bitch move.

>>149023441 (OP)
This is worse than the "toy Yoda" incident

>>149026642
Are you seriously implying zoomers aren't buying Demon Slayer, JJK or Chainsaw Man LMAO

>>149030941
It's resulted in a market that prioritizes quantity over quality of product

>>149034548
Zoomers? No. Late millennials - yeah. Zoomers hate reading, their ADHD-ridden brains can't focus on text for more than 15 seconds.

>>149035137
>Late millennials - yeah
People over 40 are buying shonen manga?
As a 39 year old I wanted to say holy fuck you're retarded

>>149035186
Millennials are 25-40, 40+ are Gen X.

>>149028621
No, the actual problem of LCS is they are selling collection goods disguised as entertainment. Floppies are way overpriced. This is just an after-effect of the collapse of the industry after the speculator crisis.

>>149029497
That’s what anon said…

>>149028288
If you want to see what is coming you either need:
>To read solicits.
or
>Watch a youtuber read solicits.
or
>Have a shop owner recommend stuff.

Normal people think reading a brochure of stuff coming is boring. Watching someone go through solicits for two hours is also boring. Having a shop owner recommend stuff requires a decent shop owner who knows your taste and is beyond the capabilities of a lot of owners.

I literally found random /shelf/ anons with similar taste to mind to be a better way of finding interesting things to read.

>>149031579
>All these “problems” are just stupid shit you make up in your head
All these problems are in people's heads because they are perceptions. How someone "gets into something" is important to their continued interest. And people are really lazy nowadays and can easily just not get into something.

The comics fandom on social media is far bigger than people who actually read comics. People are literally interested in these dumb ass storylines like big event summaries but have no desire to read an actual comic. Or people follow the comic pipeline of "read x, y and z" and nothing else.

The dumb perceptions just seem to matter. Comics have a bizarre level of cultural baggage that manga doesn't have and even if you give a friend a comic they actually enjoy the level of overcoming this stuff is weirdly hard.

>>149035186
Late millenials are the Toonami /adult swim anime generation . You’re thinking of early millenials

>>149034586
I'm not saying it's a good thing. It saved the industry after the sales slumps of the 1970s and the bottom falling out in the mid-'70s but they've been married to this system now for 40ish years and at this point it's obviously doing nothing but holding the industry back.

>>149036353
It's not. Anon said it as if companies refuse to sell them to other markets. When it's reality it's that those other markets stopped wanting them.

>>149029497
>>149037635
>When it's reality it's that those other markets stopped wanting them.
Part of the problem with the newsstand market was they were keeping unsold copies to resell. The newsstand market was already unreliable with how they ordered comics because of how comics were distributed locally and how long it took for sales information to get back to publishers. Sales information which then impacted print sizes. The reason why comics publishers moved away from newsstands is because: comicshops ordered in bulk, in more correct amounts with a no returns policy. Newsstands just never got into reliable ordering systems because comics were such a low margin item for them to put effort into.