>>149709095The same as the appeal of action, horror, tragedy, and gore. Almost everyone has antisocial tendencies of one sort or another, and there is an intense appeal to exercising them in a safe and controlled environment where one doesn't have to deal with real consequences. In a consensual context one can get the fun of abusing power over someone else, while also fulfilling THEIR antisocial tendencies of a different kind. And because it's ultimately a cooperative endeavour, one can selectively avoid the unpleasant aspects - no lifelong injuries or trauma, no murderous resentment, no consuming guilt, just the fun of bullying someone who's into it.