>>459090Forgot to add "What (imagery, aspirations, ideas of cool) is an aesthetic trying to sell?" There's some (not much but some) emphasis on CARI on the role of marketing, but almost zero in the "consumer aesthetics community" as a whole even though it's the reason this shit even exists, beyond some vague idea of "the future we promised" for FA as if Big Tech only began to sell the future in 2006
>It doesn't help that their site layout makes these aesthetics look much more rigid and walled-off than they actually are.Adding to this, what CARI does through their site design/layout is
A) Formalize/flanderize these aesthetics. Diffuse vibes like "Global Village Coffeehouse" and "Ultramodern Revival" that had no leaders, origin or scene are presented alongside movements like Memphis or Superflat that did, while it pulverizes works together into slop by emphasizing The Aesthetic over their individual traits. A web of influences becomes a pile of water balloons, externally disconnected and internally homogeneous. It discourages designers from breaking the non-existent rules of the aesthetics and results in works that look like AIs trained on individual Aesthetics Wiki pages
B) Present aesthetics as the sum total of commercial design, even if most consumer art does not fall neatly into one (or any) of them. If aesthetics are your only lens for looking at design (again, it's not for CARI's founders but they're creating people for whom it is), you're going to miss shit like the works of Karim Rashid, who you can't tell the story of 2000s design without, but whose work approaches 4-5 CARI aesthetics without fully inhabiting any of them
"avoid at all costs" for CARI is too harsh, aestheticfaggotry just makes it too easy to develop bad habits if you're a designer. it can be fun if you're a layman because it'll open your eyes up more to the seemingly-throwaway art around you but if you're here you should be past that point
>>459098It's to /gd/ what TV Tropes is to /tv/