So Im looking to get my van wrapped up for my plastering business located in the Netherlands. I have been working on this design lately. The business name translates to: Plaster Corner. The business name AND products already imply for a design with squar (plastered)wall like shapes. So for the sides i made a square like shape in white space, so my logo can be placed in full color. Which im pretty happy about. For the backside im trying to get the following hierarchy, Attracting interest -> contact details ->logo. Im having a hard time on the backside of the van which feels a little cheap for now.

I could use a opinion outside of my (supportive) friends and family. Am i going in the right direction or do i miss out with this design as a whole.

>>459514 (OP)
I don't like the negative version of the logo in the back. This may be an opportunity to have background white color in the back of the van too, behind the logo. It also may help with the "back looking cheap" (I don't think it does).

Maybe adding some kind of texture should be good. Try adding a subtle black marble texture on the black. May not work but I think it is worth the test.

Also, the H in the back is cut. This is not exactly a problem, but you need to talk to the guys who will wrap your vans to make SURE the H is placed correctly. Don't forget about it.

Either way, it is a good van. These kind of things look 100x better IRL than in the computer. Good job, bro.

>>459516

Thanks for the kind words. I made a little update on your suggestion about the negative version of the logo.

Small squares, big difference?

>>459527
I like the bottom version a lot. Maybe try lowering the logo a bit. Don't need to be centered, but play with the position a bit as I think the logo is too high up.

Still, I would recommend for you to have other peoples feedback as I am not a expert at those kinds of work.

Oh, I almost forgot, before sending for final print, print yourself the logo on the side, the logo on the back and contact info the size in paper and stick into the van in the places they will be. They must be the real size that the final product will be. That way you can check IRL if the sizes and placements are good, if somebody inside a car will be able to read the contact info, and may have other insights in that regard. As it will be in paper, you can easily play with the placement if you think something is not that right.

>>459514 (OP)
justify to the left.
maybe dont have name over the door crack
toss the rocknroll font

>>459514 (OP)
>The business name AND products already imply for a design with squar (plastered)wall like shapes. So for the sides i made a square like shape in white space

Even with this explanation I see nothing that suggests a "square like shape" outside of the logo itself.

FWIW a lot of people miss the point of fleet lettering/graphics...it's advertising but not the type of advertising most people assume it is...it's not a business card or display ad, it's more like a billboard and functions much the same way to create brand ID rather than to appeal directly to people actively seeking that service.

Consider that only X number of people will be exposed to this vehicle daily...of that number only a much smaller subset might be potential clients at any time and of that group only a tiny portion will be actively in search of a plasterer at the moment they cross paths with your vehicle.

When you look at that group, an even smaller number will be ready or able to grab a pencil or their phone to make a note of your contact info.

What *can* happen though is that with a memorable presentation even people who will never use a plasterer can be conditioned to remember your company name when the subject comes up. It's all about establishing name recognition and association with that business/work space...

In this case the clean/slick minimalist appearance works against you; I see vans like this all over and without your explanation I would assume it was for some white collar business service like a courier or document shredding and not a hands-on building trade....that is, if I didn't just tune it out immediately as one of a million fleet vehicles.

Which is another issue- even if I saw that it was a plastering company that ultra slick look gives the sense that it's part of a larger corporate entity and not a smaller company that might offer more personalized service.

Correct or not you have to consider those kinds of perceptions when planning this kind of thing.

>>459514 (OP)
die "stukken beter" tekst ziet er walgelijk uit man. past absoluut niet bij het ongeschreefde font.

>>459514 (OP)
remember to move small letters (stukadoor) on back the way no letter is on the opening crack

>>459514 (OP)
It's a nice design. Not everyone is going to see it up close though or have a long time to examine it. Many people who see it while driving for example will only see the word "Hoek" and have no idea what you're selling.

If you want to create brand awareness for people who aren't familiar with your company and you want to use the van as an advertising platform, I would would make it so that the words Hoek, Stukadoor and your phone number are much larger, taking up much of the side of the van in fact.

My former employer who runs a painting company in Bismarck, North Dakota recently put what I feel is a very bad logo on the side of his van. When people see this vehicle driving by, mostly they're just going to see a white van with a red star, and difficult to read black words printed over the top of it. The phone number is a bit more readable, but why call it when most people will have no idea what the company even does?