>>63975429No, it wasn't. There has been ex-GW employees explaining exactly why they did it. The copyright stuff is nonsense because none of that has changed in TOW. I'll list off the reasons;
1. Writers were sick of writing in the same setting because GW had focused mostly on not!Germany
2. Writers were sick of limitations in the fluff. They had no reason why, say, Karl Franz would sail across the ocean and fight in Lustria. Or why Kroak would go and fight in not!Germany.
3. The modellers (and artists, designers etc) were sick of being stuck to 'cultural' designs. I.e, having to do not!Egyptians for Tomb Kings, not!French for Bretonnia, not!HRE for Empire etc.
4. Designers were also sick of the limitation of square base rank and file and them trying to break of that mould lead to the Witch Elves situation
5. They were tired of having to use the previous fluff and having to adhere to it
The fact it didn't sell very well was just the ultimate reason they ended it. In fact, they didn't even plan to end it. They planned to redo it, but then Kirby (CEO at the time) ordered them to do an entire new setting in six weeks. Including rules and such. Which they did, which is why AoS had such a bad start (but it sells better than WHFB ever did).