>>24549800Channel surfing and tiktok scrolling scratch similar itches, but the mediums themselves are so different that the comparison doesn't hold. Beyond the obvious part of the average tiktok being closer to the length of a TV ad than a TV show or movie, tiktok is also a lot less communal.
People might sit and watch TV together, but it's much less common to sit and watch tiktok together for any prolonged amount of time. You might send the video to a friend, but normally you both watch it separately absorbed in your small phone screens. The limited relevant channels on TV also aided in creating a shared culture of stories, while the user-tailored feed of tiktok leaves everyone in their own digital micro-culture.