>>24571427Basically media supplies grammar that we use as "outlines" for our desire (think what is "sexy" - blonde, high heels, etc.. its very generation based (heroin chic, after that Kim K, now goth mommy.. Shaved or non shaved? - that's how he shows that the desire is not your own, its demographics.)
Instead of owning desire as something that is our own and playing around with it, fantasizing and building your actions on that we use grammar which only mirrors our desire on medias cue, instead of realizing its only a mirror. Due to that we start investigating the mirror and imagining like we are learning about ourselves, while in actuality moving away from our own desires, fantasies and ability to act on it.
Since we are trapped in grammars and shapes of media, our actions are made to position ourselves in a way to gain favor to medias / societys logics, making us people who attempt to be right/desired, instead of moving towards our own specific desire, which makes us unable to experience satisfaction. And due to lack of satisfaction, we are filled with envy over people we project are experiencing satisfaction or luck "unfairly" and start creating ledger based logics, which allow us to "get even" in a "sanctioned" way without having to face the fact that we are "evil".
Its a great and very deep book, but requires putting in the work. My summary is very light, it is a very intricate framework, you can't really summarize it, that's just what was on the top of my head.