Ultimately it is social media that killed it. Metal just has gotten so fucking lame now. It all sounds the exact same, with the same overly compressed production and shitty novelty projects that mix together random genres to try and find a fresh sound. There isn't any sense of neither danger, nor partying, nor mystique left, the latter of which I think hurts it the most. You only used to get small glimpses of artists at a time but now you can see how fucking lame metalheads are irl all the time and it just kills the entire vibe. I mean, you have bands like fucking Mayhem on instagram trying to act tough, it's all so stupid. And if you go to metal gigs they're largely full of ugly nerds now who are looking from a break from their wfh IT job and used up fat women. You see footage of Wacken and it's full of pot bellied basedboys talking about how totally hecking wholesome metal is
Metal, if you can speak in broad strokes like that, is about freedom and being independent from what society thinks of you, yadda, yadda, but clearly all metal bands, old and new, are held by the balls by social media companies and desperately try to attract followers and clicks, all for a few crumbs of money. They can't actually be subversive without being run off of the only avenue bands have left to find fans.
>>126989214This but unironically for bands up until the mid 90s