>>127121705In Through the Out Door was supposed to have been released prior to the Knebworth shows, but the usual delays prevented this, as well as the three-song EP Jimmy had wanted to do. Instead, In Through the Out Door came out in the late summer and promptly saved the American record industry from pandemic bankruptcy. The previous year, impressed by the enormous media attention lavished on the New Wave bands, the record companies had gone out and signed young musicians who barely knew how to play their instruments. Only a few of these bands—the Sex Pistols and the Clash, for example—had enough
rebellious attitude and animal magnetism to overcome the fact they couldn't really play. In America nobody bought these records. The suburban kids, who had once purchased millions of rock records and pumped up the music business into a multibillion-dollar industry, hated the punks and detested New Wave. What they wanted was Led Zeppelin and its clones—Black Sabbath, Heart, Cheap Trick, and Foreigner (which was actually more a clone of the ever popular Bad Company). In the high schools, the New Wave fashions and the punk ideology were for losers and nerds. In the high schools of the late 1970s, Led Zeppelin and the Pittsburgh Steelers, in the words of writer David Owen, "drifted together in a vague continuum of big money, fast cars, and prestige." At a time when American record stores were empty of customers. In Through the Out Door brought so. many kids into the shops that the badly slumped industry: got a huge boost overnight as the Zeppelin customers began buying other hard rock bands as well. Trade publications like Billboard ran articles implying that Led Zeppelin had rescued the entire pop music business from an early oblivion.