What's next for the Jaguar brand?

Look into what group of people shorted the stock right before the rebrand.

This is what happens when you let women take control of your marketing department.

chuds won

>>28489416
They rebranded at arguably the worst possible time.

>>28489418
They're not really women

They're going to put a luxury EV on sale that will sell dozens of units.

>>28489413 (OP)
I hope they go bankrupt and that sets a precedent for other brands, not just in the automobile industry.

>>28489508
So... just like a regular Jaguar.

>>28489508
A Chrysler 300

>>28489515
>>28489519
Their entire product philosophy is moving away from M3-M5, and Merc luxury muscle cars. They want to move further up-market. Its a 1000hp 4-ton luxo-barge. It'll be a $300,000 car day one.

I'm also not seeing the chrysler 300 references, I'm seeing more audi design queues than chrysler. I can see Chrysler from the front grill shape, but thats part of the camouflage.

Jaguar stopped producing cars before the rebrand, what do you retards expect them to sell?

>>28489416
>the rebrand.

What's that about?

https://archive.4plebs.org/o/thread/28110218/
Dug up the original thread from last year to screencap and dunk on idiots who said the tranny commercial was a good thing akshually but really everyone was pretty unanimous that it was brand suicide. Good job /o/.

>>28489533
>>28489508
Bro nobody who knows jack shit will trust Jag with that kind of thing. They are LEGENDARY for dogshit build quality.

>>28490868
Why do you think they're targeting car buyers who are shopping for a $250,000 (or more) car? Those buyers do not fucking care and if there are too many problems they just buy another.
>inb4 some jackass points out they're all leases
You know what I mean

>>28490914
Lamborghinis are made by Audi so they have bulletproof quality by supercar standards, Bugatti and Koenigsegg are painstakingly hand built by white people, etc... Jaguar was always the brand for the British business chud who wanted to pick up slags and rev his engine.

>>28489533
>They want to move further up-market. Its a 1000hp 4-ton luxo-barge. It'll be a $300,000 car day one.
Ok but why would anyone buy that over a Rolls Royce or Bentley? That was a rhetorical question. They wouldn’t.

>>28489413 (OP)
>Jaguar discontinued all current models
>WOW LOOK STOP THE PRESSES JAGUAR SALES PLUNGE 97%
Are journalists actual fucking retards or do they just not feel any shame in putting out such stupid shit?

>>28490932
>That was a rhetorical question. They wouldn’t.
Exactly. Its a very strange (stupid) move by those in charge at Jaguar. They basically couldn't compete with BMW and Mercedes with the XJR or XF or whatever sports cars they were making because they were just worse in every way including price. Their official strategy is to move up-market above where their $100k luxury sports cars were. Given the size of that camouflaged car, its definitely aiming right at a Bentley, Rolls, and that Cadillac coupe they just sold out of for $500k a piece. Its like the indian owners of JLR heard $500k car price tags and immediately tried doing that.

I happen to think the F-type was a good looking liftback and with an aftermarket exhaust even sounded pretty nice. The problem was the only people buying them were super wealthy techbros who didn't care about cars, and old housewives (who also don't really care about cars).

>>28490932
That $250k caddilac is sold out
Rich ppl just want the most garish thing possible which is giant phalic electric pink dildo is

>>28489413 (OP)
>What's next for the Jaguar brand?
Bankruptcy, acquisition by a private equity firm for pennies on the dollar, some floundering, then death.

>>28491017
I'm not familiar with corporate structure, but I don't think Jaguar (part of Jaguar/Land Rover) can declare bankruptcy, and it probably wouldn't make sense for JLR to sell off half of its intellectual property for pennies.

>>28490939
Do you think they just throw their previous models nto the ocean, retard?

>>28491017
dont forget the chineese getting involved at some point.

>>28491007
Wouldn't an easier solution would be to make the cars less shite? Or is that beyond the self-evident racial superiority of the Brahman caste?

>>28491024
Land Rover's the moneymaking part of the double-act, anyways.

>>28491129
>Wouldn't an easier solution would be to make the cars less shite?
Jaguar has made a few pretty good cars over the last decade or two. The problem was no one bought them. Then those people who never bought them complained when Jaguar desperately tried to pivot to SUVs to stay alive.

>>28491129
>Wouldn't an easier solution would be to make the cars less shite?
One would think that: however considering most carmakers now seem to pay engineers to cut costs on parts, instead of making them better, stronger, more durable, or last longer. Its all about next quarter's profits report, fuck the consumer.

I understand LR is the moneymaking outfit of JLR, that much is obvious. But again, I have no idea if JLR is a single monolithic company that selling off the J would just be more expensive than if they just stopped making J's. After dumping (probably) billions into this new EV watching E.V.E.R.Y. other car maker basically halt all EV production I'm sure the investors and the poojeets that just bought JLR are wanting at least something to show for it.

>>28491145
>Jaguar has made a few pretty good cars over the last decade or two
The fact that you said "two decades" means you're unfortunately right, because Ford only sold JLR to the dotheads in 2008. The early and mid 2000's Jags were genuinely pretty good cars but since then its been kinda downhill.

>>28491058
do you think they just had ten thousand cars sitting in lots to be delivered to dealers, retard?

>>28491129
When I worked for JLR the joke was “Jaguar: sponsored by Land Rover”

>>28491163
Landrover appear to be doing OK. Same management team

I dont buy British cars because it's like buying an Italian car. They also have an insanely trashy reputation in Europe.

>>28489826
just destroying another bit of history

>>28491348
>>28491163
As a schizophrenic I can't not notice coincidences, and coincidentally, I noticed problems immediately starting all the way back when they were acquired by BMC/Leyland and nationalized.
Things improved again after they were spun off in the 80s, then started getting worse again after they were acquired by Ford in the 90's, and it's just been treading water while slowly drowning since then.

The pattern is pretty much all 'high value' design houses immediate start sucking shit after they get conglomerated by big managerial multinationals. The only exception I know is Volkswagen group, and that was pretty much all due to the personal influence of Ferdinand Piech himself.

>>28489413 (OP)

Ditch the middle class in favor of the ultra rich, making the poors cry and seethe as Jaguar bounces back, since they weren't supposed to with their trash teir marketing gimmick, but what the poor brokies don't understand is that it was more about signalling than anything else.

Poors gonna poor.

>>28492356
you know who's about to be poor?
Jaguar

>>28492372

Poor cpoe

>>28489552
That's an absolutely INSANE move btw. Their dealer network, factory and suppliers are just expected to do nothing for a year?

>>28493998
Yes. Everyone posting the same stupid article of sales being down 97% or whatever is because they have nothing to physically sell. The last of their cars are model year 2024, so up to an 18 month old car just won't be there to sell.

>>28493998
To be fair, at least in the US, every Jaguar dealer I have ever seen also sells Land Rovers, and to be honest the Land Rovers probably makes up 90% of their sales. It’s not like Jaguar was selling a lot of cars before this.

>>28494219
Yeah OK fine but how do the economics of this work? Jaguar and their suppliers have fixed costs and no income. Aren’t they bankrupting the company?

>>28496556
They're just running the land rover part of the production line. It's like if BMW stopped making petrol Minis while troonsitioning to electric only ones

>>28496556
>Yeah OK fine but how do the economics of this work?
I don't think they really do for someone as "small" as JLR but I think indian investors dumped way too much money into the business not knowing what the fuck they're doing.

All the big names will idle assembly lines for various reasons but yes that means they're either stopping production of unpopular models or re-tooling of the plant. Retooling should be done in less than a few months. Unpopular models often result in re-tooling because they're not likely to start selling that unpopular model in numbers to deplete existing inventory.

Jag shutting down production for a full year in order to intentionally make nothing was the confusing part of this. Like the other anon said, they just upped Land Rover production after a short re-tooling, but its effectively killing the brand to simply stop making and selling your products for 2+ years, disasterous rebrand notwithstanding.