>>28504106 (OP)I do my research and pay more attention to how specific models perform on tests to see if they fit my desired criteria.
That being said, you can see some brands consistently stand out more than others. If continental makes something for a certain market they are almost always a leader or right up there with the leaders. Usually very well balanced products with no major compromises or drawback. They particularly excel in wet grip and tread life, and since I like those things, I tend to always go with them.
Michelin are similar in quality but more expensive. They make some products like the crossclimate 2/3's that noone else really has equivalents of. Short braking distance and low rolling resistance are their signature 'party tricks' and any tyre they make for a given segment will usually have the best of these in that segment.
Pirelli are another brand you can find offering top scoring products. They're similar to Continental in that they like making things that try to do everything well. Tyres that excel at having both massive dry grip and also a comfortable ride and road manners at the same time are their signature. I don't really trust them because they are Italian though.
The rest are inconsistent. You might find one thing here or there from one manufacturer or another that fits criteria for something you want well. Eg there are some tyres from Goodyear that are competitive with other premium makers, such as the 4seasons gen3 or eagle f1 asymmetric 6 which can be options if you can't get the others for whatever reason. Nokian are very good at making things with top snow traction and their recent all-year tyre the seasonproof 2 is real good. If you want something for your mud bogger or offroad racing machine then look into Mickey Thompson.
That's about it.