>>28513840 (OP)At least in my corner of northern Yurop, Subaru only sells overpriced SUVs, Suzuki has the cheapest AWD and nothing else, Mazda only sells gas guzzling crossovers and Honda is overpriced + has a very thin dealer network.
Toyota offers a wide range of cars from the little Yaris to wagons, SUVs and trucks, and their hybrid tech actually does something, which is great for emissions taxes if you don't want to bother with an EV or PHEV. Plus you can find a dealer or authorized shop in pretty much every town.
Maybe some of these brands are big in other countries, but seems like most of these Japanese companies have decided they can't compete on the mainstream Euro market and have decided to focus on their own niches.