Anonymous
8/4/2025, 10:22:41 PM
No.28551539
[Report]
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New Harley-Davidson CEO Announced
Artie Stars, Former CEO of Pizza Hut and Top Golf and former investment banker, will be assuming control of the Bar and Shield in October.
This comes as Former CEO, Jochen Zeitz, has faced criticism and a lengthy battle over who takes over after him.
>Statement From Artie Starrs: "It's a huge privilege to be joining Harley-Davidson as President and CEO, and I am grateful for the opportunity to help steward this incredible company. I have long admired the unique position Harley-Davidson has in the hearts of its riders and fans; there is no brand that brings the same level of community and rebellious spirit as Harley-Davidson. I'm excited by the tremendous potential to both drive growth and further enhance the H-D experience for all, and I look forward to working with the dedicated Harley-Davidson employees and dealer network as we start this journey together."
From Puma to Pizza Hut, HD picks another CEO that has no previous experience in the vehicle space. It also comes days after Zeitz announced new, lower-cost bikes and a shift in strategy from the last couple of years.
How will this go for them and what's everyone's thoughts?
This comes as Former CEO, Jochen Zeitz, has faced criticism and a lengthy battle over who takes over after him.
>Statement From Artie Starrs: "It's a huge privilege to be joining Harley-Davidson as President and CEO, and I am grateful for the opportunity to help steward this incredible company. I have long admired the unique position Harley-Davidson has in the hearts of its riders and fans; there is no brand that brings the same level of community and rebellious spirit as Harley-Davidson. I'm excited by the tremendous potential to both drive growth and further enhance the H-D experience for all, and I look forward to working with the dedicated Harley-Davidson employees and dealer network as we start this journey together."
From Puma to Pizza Hut, HD picks another CEO that has no previous experience in the vehicle space. It also comes days after Zeitz announced new, lower-cost bikes and a shift in strategy from the last couple of years.
How will this go for them and what's everyone's thoughts?