>>511356735No, it's because their marketing departments and middle to upper management are infected with idpol retards churned out by the university indoctrination system.
Take a look at budweiser - disastrous advertising campaign that saw sales drop 40% month over month. Championed by a woman and her dickless eunuch simps on the board. They did what they did because it's what they were taught by television and university, even if it went against their gut feeling. They did not do it because they actually assessed any metric, or else focus groups and A/B testing would've revealed what a disaster it would be.
In fact they typically ignore all information that contradicts the worldview they have, that diversity, inclusion, etc. is automatically good - and then they search for justifications after making the decision, not before.
>DEI is good, I don't know why, it just is, let me think of reasons it's good. Hmm, it will make more people buy out product because we are appealing to more peopleArguments dreamed up by the insane and retarded