>>511378616$11 million is nothing for them. The endless shrimp deal was just the culmination of Red Lobster becoming universally recognized as a restaurant for blacks. This drives away other customers and makes anything that relies on patrons having self restraint, manners, or shame a non starter.
Red Lobster went through bankruptcy and is reemerging fully embracing their black restaurant identity. They got a highly visible black spokesman/CEO. They are revamping the menu to be even more appealing to blacks while maintaining higher profit margins on food to make up increased staffing costs because they will pay wait staff better to make up for nonexistent black tipping. RedLobster is just the new KFC