https://www.carscoops.com/2025/08/jaguar-land-rover-ceo-adrian-mardell-is-retiring

>>512139888 (OP)
>>>/o/

Salt the earth for the invaders.

>>512139888 (OP)
Faguar. Yeah, that will sell. and put little placks in the cars that say "Inspected by Pajeet Poosalot".

>>512139888 (OP)
timmycels will seethe, but an indian will take over and revitalize the brand.

>obliterates a century worth of building up a brand name
>walks away
based!

>>512139888 (OP)
Serves him right, Jaguars now look like shit and he killed the Defender for no fucking reason. I mean what is pic related? Not a real Defender!

>>512140058
Indians buy Jaguar. Immediately becomes extremely shitty gay car that no one will touch.

>>512140056
to be fair, nothing says "British Quality" like an Indian car company that only puts niggers and muslims in their advertisements for cars designed to appeal solely to saudi oil princes.

>>512139888 (OP)
i would also walk away from a car company if they started makeing pink cars.
good on him.

>>512140014
no, this shitstain turned the once proud English brand into a faggot parade

this belongs here a thousand times over you disgusting, bleeding prolapsed asshole sodomite

>>512140014
I disagree. This is entirely /pol/ because he's out due to his injecting politics into the brand.
https://www.reuters.com/business/retail-consumer/jaguar-land-rover-says-ceo-mardell-step-down-2025-07-31/

Jaguar Bud Light'd themselves, just like Bud Light did. Their sales were down 97% after they ran this ad:
https://www.youtube.com/watch?v=rLtFIrqhfng

>>512140058
An Indian company already owns them lol, that's the problem

>>512140260
jags been dogshit since at least the 90s, bud.

>>512139888 (OP)
Jaguar should completely rebrand as an economy alternative. We have enough luxury and performance vehicle brands people prefer over a Jaguar

>>512139888 (OP)
i nearly forgot i actually had a jaguar for a year... it was quite old even. but still classy as fuck.. bitches loved it.. but once it broke down i was fucked

>destroy an entire company
>"Ok, give me my retirement package now pls"
ceos are a fucking joke

>>512140114
the crazy part is he thought he was doing the right thing LMAO

>>512140212
this. i drive Audi as its the whitest brand on the market

>>512139888 (OP)
>pivotal
More like terminal.

Everyone at Jaguar should be fucking ashamed of what they've done to that company.

>>512139888 (OP)
Checked

>>512140014
I don't blame you for saying this. A decent OP would've explained why this is relevant to /pol/.

>>512140308
well to be fair anything English has always been cobbled together rather poorly, but at least it had the appearance of looking good and solid branding t. works on old British heavy machinery

>>512140346
The older jaguars were sexy. Had a model where they put natural wood in the doors for fragrance and it was so nice.

>>512140507
oh shut up you nigger you know why its relevant
we spent weeks talking about it

>>512140058
India has a long history of automotive industry knowledge. They invented both the gasoline and diesel engine. They invented rubber tires and the differential suspension. Bharat fuel injection wins races world wide.

>>512139888 (OP)
my dream is to drive a pink faguar and drink tranny piss all day long

>>512140014
Cars are political, most people who aren't NEETs spend 60% of their life in them.

>>512140285
I don't understand this ad. Everyone in it looks like miserable freaks. It also says to be unique or something, but everyone just looks like the same kind of alien grotesque freakshow. They're all the same.

>>512139888 (OP)
Exactly as planned, btw. He only wanted to be CEO for 3 years. Just enough time to destroy everything, apparently.

>>512139888 (OP)

imagine being such a fuckin retard to bet on a trend which was a) clearly on the decline and b) not working even at its peak

>>512140605
Also there's not a single fucking car in the ad at all.

>>512139888 (OP)
You sonofabitch you drove all of our stocks into the ground!!!! Thats it YOU ARE FIR-

> I RETIRE

>>512139888 (OP)
>Do you have a loicense for dem triplets?
That guy had his company bought out by jeets. Probably gets massive disrespect by the new owners in every virtual call while they do their smug head bobbing in unison. So he calls up marketing and tells them "Go woke. No limits, no restraints, no nothing. Just go FULL WOKE". Company brand goes from "uh, that still exists?" to "trash fire visible from orbit". Just walks away with his paycheck.

Pretty chad move, NGL.

>>512140603
You're not supposed to sleep in your car.

>>512139888 (OP)
not good enough
arrest him

>>512140742
>. No limits, no restraints
lmaoooo

I don't understand car companies, not only they make their stuff in china, but they also seek a political agenda ( i'd guess because of subsidies ), what's the point of selling your product if it sucks?

JLR is doing really well. Highest profits in a decade, paid off their debt, net cash positive. Going out on a huge high, he was set to retire in 2019 but they persuaded him to stay. I know you want it to fail but it won't and Jaguar is niche brand for them that will do well in their target markets.
Jaguar sales have fallen because its EOL on the old models, they have absolutely nothing to sell you and are currently retooling.

>>512139888 (OP)
How many millions did they give him to get rid of him?

>>512140605
as long as you remember that a 97% drop in sales doesn't mean someone is doing something wrong:
https://www.carscoops.com/2025/07/jaguars-massive-97-sales-collapse-is-actually-very-misleading/

>>512140728
i can hear the call from Tata Motors in Bombay already

>NUNUNUNU YOU ARE THE BLOODY FIRE

>>512140742
Top fucking kek

If only, made me laugh nonetheless.

>>512140742
>sold the company to Indians
Lots of legacy brands are selling to foreigners. This should be tremendously concerning because they are selling literal money printers for cash right now.
The signal is
>most major companies, and perhaps industries will not be around soon

>>512140588
I do know why it's relevant but the other guy didn't, so I was offering empathy after some other yanks gave their default response of "WRONG". Probably a waste of time because he likely hid the thread but never mind.
>shut up you nigger
no u

To comment on the thread, I think that the impact of the ad is overstated, and only terminally online people like us remember the campaign. Boomers haven't changed their minds - a boomer I know just bought a Jag last week. Sales have dropped due to the decrease in production due to the switch to EV. So not the huge victory that we thought it was, but still, it's good that the homo CEO is out of there. Next up, their faggot Director or Marketing.

>>512140308
It was a plot on madmen that jaguars were horrible quality and reliability in the 1960s already. British cars have always been expensive and hard to fix.

>the guy responsible for the campaign is literally named raw dong lover

>>512141217
the company which bought 7-11 is also having problems:
https://www.forbes.com/sites/zinnialee/2025/07/17/couche-tard-drops-46-billion-bid-to-buy-7-eleven-owner-seven--i/

>>512140954
Its pretty impressive for a brand that stopped officials selling cars 10 months ago. I have no idea how they are selling the 3%, the remaining stock became second hand on the 1st of November.

>>512139888 (OP)
> 35 years at the brand
This is a lie. He was low grade accountant 10 years ago at a different company and he has been selected to ruin Jaguar. This is his assignment, collapse Jaguar so his vulture mates can carve up the assets.
https://find-and-update.company-information.service.gov.uk/officers/yjzBhCaw2RFix9Z78zRL5khfmC4/appointments

>>512141514
no fucking way

>>512140058
TATA Steel owns them a indian company thats the problem, they have bribed there way into these top companies and have fucked it all up .

>last day of work
>Everyone's milling around
>There's a "farewell party" but everyone's halfassing it because you fucked the company
>Eating little squares of a big cake with "Good Bye Adrain" written on it
>He leaves for the last time, stepping out of the lift into the car park, checks to see nobody's looking
>Takes off facemask
>He was a Porsche Cayman in disguise the whole time
>Drives himself away

Don Draper won

>>512141627
How are you going to "collapse" JLR? Don't be soft.

>>512139888 (OP)
>faguar

>>512140397
>>512140346
Wow that looks cool as fuck.
Brownoids have been a colossal disaster to this planet :(

>>512139888 (OP)
Checked, he gets to keep the money plus a big golden parachute.

>>512140346
Yeah they say if you buy a Jaguar you'll also put a European auto mechanic's kid through college.

>>512141705
kek

>>512141514
WAT

>>512141745
It is collapsing, what world are you living in?

>>512140058
Why would we be mad if you do a good job? But you don't.

You think this has something to do with racism when in reality the entire world is in absolute awe at the disgusting incompetence of your race. We're in the digital age and it's full-on display for everyone to see. You got away with hiding it up until recently.

>>512141804
yea it was a piece of shit.. but still.. classy looking bastard. looks even better than i remember it

>>512141514
They're letting everyone know they are fucking the company over and in traditional masonic style they max out of the mockery and insider jokes.

>>512139888 (OP)
Isn't it owned by pajeets now and the cars built in Romania?

>>512141947
Oh don't get me wrong, I loved the old ones too. My neighbor lady who was old had one and she would let me drive it if I washed it when I was a kid.

>>512139888 (OP)
They sank an entire company with one single advertisement. They thought extreme left wing degeneracy was still on but in fact it was already swinging to extreme right wing degeneracy.

>>512141556
>couchtard
Kek.

>>512139888 (OP)
What a shame. The S-type was one of the nicest cars on the road.

>>512141705
couldn't be as bad as the last manager that retired from my outfit. bakeries are full of illegal wetbacks. his cake read, "CONGURTULATIONS [misspelled name]"

i stayed long enough to grab some food then run of to call people nigger on /pol/ the rest of the day

>>512141745
Hypothetically it would look a little like this

>>512139888 (OP)
It's NOT a british company, it's owned by an India guy. the UK have no big British companies, they have all been sold.

>>512140397
>Indians
>shame
Its not possible they don't have a high enough cognitive ability to register shame.

>>512140058
Jeets never revitalize brands. They find new things to monetize and split hairs on things that are already monetized. Ship jobs to India to save costs and hand over power to their own.

>>512142047
everything fell apart within months.. i was 18 and just moved out but still in high school.. i blew the speakers out the first month..
and one night after doing edward drinking hands with mad dogs i tried to drive home and wound up driving in a big circle around the block and flattened both tired on the passenger side.. i woke up 4-5 hours later and drove (still drunk) like 5 miles home on two flats.. the wheels were somehow still useable after that...

>>512139888 (OP)
lamo
rfol

>>512142342
Well I never owned one but I enjoyed driving one somebody else paid for every couple weeks in the summer. My cousin had one too but it was a pozzed newer like 2000-ish model that had electrified everything and was somehow never actually fully working.

>>512142174
i thought that option was disgusting.. other people in my high school had them and i couldn't understand at all why anyone would want something that ugly

>>512142273
>sell equity and take board ideology from Blackrock's culture-change operation

Wow TATA, that's fucking BRILLIANT bit of business decision.

>>512140058
Indians value what made these cars unique. Imagine what Pakistanis like Al Fayed would do with the brand. It would be a respected car brand again.

>>512142342
>Edward 40 hands

ugh, bad memories. you too? i think it was Olde English here

>>512142475
When the headlights stopped leaning forward and started leaning back on the big sedans it was all over.

E-type was the only Jag that should have headlights that lean back.

>>512140954
They just shorted their own company and walked away, simple as.

Cope faggots. TATA group has more money than some of the countries posting in this thread. They just brought IVECO for $4.5 Billion. They don't care if some boomer brand they got for free with Land Rover from ford dies. Only mistake was keeping it alive for so long. should have sold it to the Chinese

>jeets are destroying britain
I mean, you wanted capitalism

>>512139888 (OP)
Retires from what? Wrecking companies?

>>512142709
>We rebranded as a company that doesn't make or sell cars

>>512142980
Highest profits in 15 years and 5bn in debt cleared.
Maybe he should go and "wreck" Ford for you?

>>512142092
bullshit, it was controlled demolition. People in these positions aren't retarded. Someone went out to find the most clinically insane lesbian pooner drug addicted pedophile and hired xir to produce that ad.

>>512142555
this was my other vehicle in high school.. to this day i think it was the sickest fucking thing on the campus.. and i went to school with some real fancy fuckers.. alot of Porsches and BMWs and the like.
but there was only one of these fuckers rolling around
actual photo btw

>>512139888 (OP)
>FAAAAAAAAAAAAAAAAAAAG

>>512139888 (OP)
The F-type is really pretty. I have no idea what they are doing as a company.

>>512142774
>They don't care if some boomer brand they got for free with Land Rover from ford dies

you literally shit in the street, of course you disregard tradition and culture

>>512139888 (OP)
How many tens of millions did he receive for his handywork?

>>512143153
Like I mean the F-type looks like a $500k car and it's < $80k.

>>512143057
Moving debt around isn't very difficult. I see near zero Jags on the road here, and I'm in a very wealthy area of California.

>(ai) the F-TYPE is being discontinued after 2024 to make way for the brand's electric transformation
...

they really are retarded. Nobody wants an electric f-type...

>>512142475
What do you mean? It looks like a Bentley for like 2 seconds.

>>512141991
>>512141514
my sides are about to burst open, whoever did this is a legend

>>512143460
He's right about the sides, they look like a Taurus (an underrated car too, actually)

>>512142499
btw what happened to the Tata Nano?

>>512143460
actually now that i think about it.. i parked next to one when i drove the xj8. so i looked and compared the two every day.. how could i not.. just didn't have any of the class that i saw in the xj8

>>512140137
i was going to say who give us shit but Jaguar owns Land Rover?

>>512140056
>Faguar.
they haven't been aspirational vehicles for a long time. i bet you could get used ones for fairly cheap.

>>512143667
>>512143460

actually how i viewed it was mine was timeless looking and the s type was very 'of it's time' xj8 would look great 20 years prior or 20 years later..
s type looked like 'this is a 00' sedan

>>512143057

>>512143084
My high school beast. Here’s a pic when I sadly had to sell it- damn 460 locked up, idk why, something in the lower end though.

>>512143945
And I guess to stay on topic- Obviously it’s not the best looking jag of all time, but I’ve always loved the XJ-S coupe. V12 that was pretty responsive if you could keep it running. Now many have been converted to sbc 350.

>>512139888 (OP)
who the fuck cares? how is this political you fucking retard

I demand murder suicide
Fucking bullshit

>>512143330
>the F-type looks like a $500k car
No, it really doesn't.

>>512143780
Jaguars were sleepers, the difference between the $40k ones and the $100k ones was some small red badge indicating a higher HP and stiffer suspension treatment. They had another kind I forget which with a different badge indicating that plus full luxury treatment to a ridiculous degree.

>>512139888 (OP)

FAGuar.

amirite?

>>512144746
British version of a 4th gen eclipse

It's so bizarre to me that jaguar wasn't trolling... They were fucking serious with this shit! Sad!
They did not disable comments on their YouTube ad campaign video which is kinda cool. They don't have other choice but to take the L I guess.

>>512145465
>They did not disable comments on their YouTube ad campaign
They are just incompetent. They probably still build the 6 cars they sell per year, in a shed.

>>512145032
XKR is a different league. But I know what you mean.

>>512145032
kek

>>512145032
the eclipse was a bad ass car till they murdered it in 2000. they still use that 1990s engine in race cars

>>512146956
The F-type is really very nice, but as you know they killed it off.

>>512140056
Jaguar has been total shit since they were bought by Ford in the 70's.

>>512140260
Isnt Jaguar pajeet owned these days? It hasnt been a British brand for years lad.

>>512139888 (OP)
how much is his departure package?

>>512140056
>put little placks in the cars
>placks
You have to go back.

>>512141705
>Drives himself away
In a BMW, laughing maniacally

>>512140056
>put little placks in the cars that say "Inspected by Pajeet Poosalot
here is your 270k sports car saar

>>512140058
Jaguar is already owned by Tata motors (Indians).;

>>512141217
It's old news, TATA bought Jaguar back in 2008 after years of struggling.

Have you seen the new Ford Bronco? Yes, this is a real product Ford is now selling.

>>512148761
1989, Jaguar managed to suck ass on their own in the later 70's and 80's.