>>18144575Oh and the reason I say P2 is relevant to an extent is that networks like high P2 ratings because it bumps up the averages that they can boast about. Its not directly a huge thing but it helps.
The truth is, AEWs performance on Max COMPARATIVE TO OTHER SHOWS OF THE SAME BUDGET ON THAT PLATFORM, os much more significant than either of the "demos". Connected TV is where ad money is.
You can see where advertisers want to put their money in pic related. Its from this year's survey. The weekly demos that Meltzer and others autisticly sperg over are classed as audience indexed linear TV.
He literally is talking about a 20th century irrelevant model that is absolutely not how TV works any more.