>>18173962 (OP)>What went wrong?The four men who made Progress, iCW and RevPro the place to watch in the late 2010's didn't join.
Jimmy Havoc, for all the memes and bullshit we know about him today, was the domino effect that hooked people in to the idea of Brit Wrestling. All due in part to his overarching storyline against the company that got a lot of media attention on twitter and reddit. His actions saw them finally have a world title. His feud with the company also provided Will Ospreay attention, so he too could break out and become his own man. His elevation of Will coaligned with the rise of Marty Scurll. Don't forget that Cody, yes, THE CODY, was the reason he got hired for AEW. Meanwhile ZSJ looming in the background at RevPro, showcasing the best of the mat-tech style the UK used to be known for.
Yet none of them joined. All had affiliated with other companies in that timeframe.
What NXT UK / EU ended up getting was the misfits and midcard of both Progress and ICW. Many of whom ended up being outted for being sexpests and/or worse, actually Scottish. Nothing of value was lost in the cut and honestly, American super indies had already picked up the ones that they felt had a chance towards the end of it's peak like Flash Morgan Webster, Kid Lykos and WALTER. Not all of them being hits naturally