A strong adherence to kayfabe needs to make a comeback, especially in regards to social media, podcasts, interviews, etc. if you go on a podcast you should be in character and should be talking smack about your upcoming opponent, etc.
>>18583012
This, but you can make a secondary layer of Kayfabe based on the backstage stuff. WWE could use their Unreal show to start "real life" feuds and muddy the waters
>>18584239
don't try to deceive me. the business was exposed but Vince still had his "superstars" act like their characters on social media and breaking kayfabe was still seen as an implicit offense