>>149028393
Last one isn't a thing unless there is some warhammer tournament going on at your shop. The people who are intimidated by going into a shop shouldn't count anyway, as they were never going to get in to begin with.
If super heroes isn't your thing you simply won't bother with DC/Marvel. That's 95% of people, to be generous. If you want to try you're going to pick whatever is available, a tie-in to whatever made you interested in the first place or ask the people working there. Given the overall quality of these comics that aren't cheaper than most, 95% of your 5% won't come back for more.

Comics are a mess but it's also not hard to figure where to start nowaday when your character have some independent minis. The big two's "problem" is that their comics are only diggest for a niche and resilient audience.