>>150850087
>floppies aren't profitable
it seems they're the only profitable format... aside from evergreen titles, but as a publisher you never know so you throw things at the wall hoping that one great book will pay for three bad ones. publishers are in a business of reselling the same thing over and over. floppies get a bit of the investment quickly. there are obviously 100k people still buying (if not reading) batman and spider-man. they'll get the monthlies and cover the cost of production. the creative team cannot afford to work a year on a tpb/tankobon that might not sell. those are creator owned projects that belong in the book market. they can get advances etc. meanwhile, periodicals are still the best way to produce new comics. then you resell it as tpb and hc and whatnot plus farm the ip. direct market is in a sad shape but it also enables small books to even exist.