>>150914206
>Maybe not domestically, which was the intent, but internationally I would say sonic is much more lauded than hello kitty.
I don't disagree, but I'd also say that was already the case before SA1.
>I don't think sonic would have gotten as far as it has without the shift towards that "too cool for school" stuff.
Sonic was already a "too cool for school" character from the beginning. Outside of Japan, he was basically marketed as a fuzzy Bart Simpson. Naka mainly wanted the change because he had a very shallow understanding of "cool".