If you go back and look at older movies and tv series you'll run into the meme of the buff guy playing the fool, and the smart likable guy being scrawny.
Now you get this over the top counter reaction with the absolute worst and shallow presentation of manliness shown in this thread.

JFK had the right idea with his high school fitness program. But being fit and educated is supreme to either one by itself. And of course a supreme danger to the powers that be, so here we are.