https://www.youtube.com/watch?v=okIpbu1tp_A

>tl dr

Gaymers are sheeple who fall for whatever marketing tells them.

Humans process audio signals way faster than visual ones, yet the whole focus on the industry and its marketing has been revolved around a few ms here and there for stuff that affects the visuals.

Meanwhile Audio latency is pretty much baked into the software of the Windows OS and the game itself, more than 100ms often.