>>462295
For context I'm splitting up an existing company I have, which thus far has operated as more of a commodity than a brand, under a name '[myTown] Mushroom Company', primarily doing direct to consumer sales at markets.

I want to get into both mushroom coffee and step back from fresh produce sales D2C, focusing more on B2B (wholesale or providing inputs like clean spawn to other farms). This has been my plan since starting the existing company.

Given that, I want to be able to sell the coffee on both a dedicated site and on my shop for pfungi.com / pacificfungi.com, so I'd like some sort of stylistic unity between Mana branding and Pacific Fungi, but the branding ethos varies wildly between a the sterile/clinical and industrial aspirations of pacific fungi, vs the vibes I'd want for a consumable item.