>>64470787
They paid the artists yes, but the design concepts were blatantly taken from 2000AD etc. - and some of the designers were also writers for 2000AD and were recycling themes they'd used.

And the designers have admitted that many times over the last 30 years. its hard to say just how influential 2000AD was at the time, in the 80's. I grew up in an area where comic books were rarely available and the 2000AD titles were absolutely shocking, and I do mean that as an accurate expression - they shocked because they were unlike anything else out there - if Punk had shocked the music establishment in '77, then 2000AD did the same for print. by the time I was finding it around '87 or so, they'd become established, but were in no way mainstream or respectable.

so "stealing" might be a little harsh, but the GW writers absolutely took the ideas from existing sources and used it as the foundation for what was to come - and 99% of the 2000AD identity has been retconned and rewritten and refined into the modern 40K setting which is in turn being riffed off and influencing other games today.