I'm desensitized from watching gore from rotten, theync, and /b/ back in the day, but this zoomer nails why it's so disturbing: when it's someone you see a lot you sort of parasocially get attached to them, even if it's an online personality. You don't know them but you kind of do. You see their face all the time, hear their voice, notice their mannerisms. And in this case hear their ideas and what they stand for. That's why this is disturbing so many people. If you watched him often and don't feel anything from that footage you're probably a sociopath. Which I'm sure there are a lot of here.