>>521000354
It's oversaturation. There are too many gyms now. For a traditional (box gym?) gym to be successful it must have:
>sub $20 base membership
>good equipment
>enough squat racks (6 minimum)
>some sort of amenity (steam room or sauna or pool)
>clean
Good equipment beats the planet fitness problem, amenities of some kind attract people in, low cost beats out the more expensive places like 24 hour fitness