Tribe genes. He's a slick talker, you can see how wrestlers who are incredibly stupid, get roped into his shit.

It does help that for the time, he had very entertaining and interesting ideas and let those guys do what they wanted, while tweaking it a bit. A lot of those guys ended up getting decent jobs around the MNW era and fizzled out just as quickly once Bischoff or Vince realized they could do one thing.