>>18588027
What makes it an obvious impulse buy? Couldn't it be possible that WWE has planned to expand into Mexico and AEW teaming successfully with CMLL just hastened the process? It's kinda minor argument here but I want to challenge the narrative of WWE being so impulsive and dumb. Expanding the market internationally has been a clear goal for UFC even before TKO so it's now a no brainer.

To the casual viewer (such as me) the background drama of AAA is unknown. I barely knew lucha libre but AAA was the company I knew of, not CMLL. In the age of clickbait after clickbait you'd need very serious offences for them to get noticed. So they could've known all the AAA drama before.

Finally. You are right that WWE is better known than AAA. But first buying the company to get a foundation and then transforming it into a better known brand (NXT) gathers more attention.

>>18588413
I don't know the backgrounds or the people who got hired, but this sounds believable and would enforce OP's argument of WWE not knowing what they bought