The interesting thing about watching preseason games is seeing all of the local commercials. You'll even see bigger brand names tailored towards that specific market. I know that sounds like peak slop, but I am interested in how advertising agencies work, not the ads in and of themselves.
I don't know if I have ever seen a Trevor Lawrence commercial in the national media, but for the Jacksonville area it must be seen as more effective.

I also like seeing the local reporters/radio broadcasters because you get to just hear some interesting new voices.