>>150299605
It is fun to think about politics behind such posters. This isn't like the Tour, where there was a clear leader nobody could ever dispute. Thus while Almeida is the biggest one in the image, Ayuso is depicted as being nearly equal in importance to Joåo.
Compare with Visma:
>>150298713
Jonas clearly in the front.
And Movistar:
>>150299657
Where the leader isn't in any way discernable.