>>715691634
This isn't very complicated.
Battlefield is at its best with Battlefield 2-esq games (2, 3, 4)
If any of the other time period games or spinoff have ever been successful, it has been because they were new and different enough at the right time to peak normie interest before they ultimately just fuck off to CoD again.

Stick with Urban combat, preferably with a focus on the Conquest Gametype. Rush is fine but the game absolutely should not be built around it.