>>724794069
MMO player populations are migratory. WoW's strategy for keeping them was progression resets and it worked. As much as everyone hated and complained about it, they still kept playing. Its a valid strategy for retention that's only failing now because the content that comes with the resets has plummeted in quality severely.

Its principally the same as wiping people's bank accounts to get them out of the house and working again instead of living off savings. Don't be surprised when this happens, davos has already been talking about doing it for years.