>>528028387
that wasn't a psyop that was a genuine fuckup
in the taste testing research, they asked test subjects to say which of two unlabeled drinks they preferred. one was new coke and the other pepsi. the test subjects overwhelmingly chose new coke over pepsi, so the coca cola execs thought they had a winner on their hands. However they neglected to also test if anyone actually preferred new coke over old coke. Framing it as a psyop is giving those worthless desk jockey execs too much credit