If I track which time of the day the player is playing my game, how can I utilize this information? I'm assuming the big mobile games are already doing this? I remember reading something like by tracking when the player is playing the game, you can figure out the gender of the player, if they are student or not etc. I think Unity is already tracking this. I don't know if it shows on the dashboard for the developer. But how can I put this information to use this directly? Or are there any other metrics I can track to monetize my game better? One thing I can think of is sending notifications if the player is not playing the game at the hour they should be playing to remind them to play.