So I actually checked AK revenue by country for the first time. Turns out the whole western world doesn't even make 10% of their money. Most of their revenue comes from JP, huge gap then CN, another gap then the rest of the world (KR and others). Fucking blew my mind because I figured AK was actually huge globally especially in gacha subs where everyone hypes it up for zero fanservice unlike wuwa, just cool tacticool character designs and good storytelling but looks like global players just dont shell out any money and it's all talk.
That also explains why there's like zero buzz for the endfield beta 2 trailer since nobody actually cares and why Endfield TGS was packed because it was on its home turf.