Literally how do people get sucked into evil cults? IRL cults just reflavor existing religions and pretend like they're actually the right option. In a fantasy setting how the fuck do you entice someone to join "Morghol the Devourer's Dark Circle of the Damned"?
>hello medieval fantasy peasant, would you care to join our organization?
>what do we do? we gather every week at night to pray to evil gods and sacrifice an innocent victim
>what do you get? depends, some of us get mutilated, some of us go insane and see and hear things, some of us become sacrifices for the evil gods themselves
>after death? that depends, if you get killed before we summon our god into the world, you'll be judged by the other gods as an evildoer and punished for eternity, if we succeed and manage to summon our god, we'll be slaves and/or tributes for the dark one
>so, will we be seeing you next week?