Some say that when Bitcoin makes its next big move up, MicroStrategy stock will become valuable enough to be included in the S&P500. Various index funds and ETFs will be obliged to invest a portion of their AUM into MSTR. These new inflows to MSTR could allow them to buy enough Bitcoin to increase the size of the company by 30-100%. This then increases MSTR's weight in the rebalancing of the index, bringing yet again more new inflows and allowing MSTR to buy even more Bitcoin. You'll see financial news discussing the controversy that the retirement accounts of millions of people are now dependent on Bitcoin. Public perception will return in a way that it hasn't since FTX faded from people's minds.