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7/6/2025, 2:22:24 AM
>When President Donald Trump's 25% auto tariffs took effect in early April, industry watchers figured vehicle prices would steadily rise as carmakers peeled back discounts and increased MSRPs.
>Three months later, that hasn't quite turned out to be the case.
>Prices on many models have crept up. But the average marketed price industrywide is flat, at about $49,700, according to Cloud Theory, which tracks car inventory on dealer websites across the country.
>"We were expecting that number to climb pretty quickly, and it didn't, and we were surprised by that, honestly," said Rick Wainschel, Cloud Theory's vice president of data and analytics.
>Regardless, the eye-watering price hikes that analysts projected might range from a few thousand bucks to $15,000 haven't materialized. But experts say as Trump's existing tariffs linger — including the 25% on vehicle imports, and additional levies on parts, steel and aluminum — car sticker prices will soon be noticeably higher as manufacturers pass along some of their added import costs.
Two more weeks!
>Three months later, that hasn't quite turned out to be the case.
>Prices on many models have crept up. But the average marketed price industrywide is flat, at about $49,700, according to Cloud Theory, which tracks car inventory on dealer websites across the country.
>"We were expecting that number to climb pretty quickly, and it didn't, and we were surprised by that, honestly," said Rick Wainschel, Cloud Theory's vice president of data and analytics.
>Regardless, the eye-watering price hikes that analysts projected might range from a few thousand bucks to $15,000 haven't materialized. But experts say as Trump's existing tariffs linger — including the 25% on vehicle imports, and additional levies on parts, steel and aluminum — car sticker prices will soon be noticeably higher as manufacturers pass along some of their added import costs.
Two more weeks!
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