>>102741156
I really do think the business model could have worked if it was better planned. They didn't do some basic things that they should have if they wanted it to work. Take it from an actual VShojo viewer, they:
>Didn't have a permanent merch presence in any form that would bring in money until nearly the end
>Would only do FOMO drops on the store
>Would not do FOMO drops at events (Mouse even suggested a VShojo Gacha to have at AX or something and it was rejected)
>Even then, wouldn't do very many merch drops
>Had no kind of perishable merch for most of its lifespan
In like the last year they finally did some perishable merch in the form of Ironmouse and Froot tea, and it was unironically their top selling item on the store because it was always available and anyone who liked it and wanted more would have to buy it again. If this system is going to work it needs to be a little overbearing with merch. A minimum number of merch drops per year baked into the contract for each talent would have done wonders for profitability. Geega was always pushing for "Legacy Merch" that would be available year-round outside of drops so if you just felt like picking up a VShojo mousepad one day you could, but they never did that either. They also took way too long bringing merch in-house literally this year is when they did it when that should have been a top priority as soon as they got their seed funding.

It really seems to me like this could have worked, they just did a horrible fucking job with it lol. And that's not even going into the excessive spending which other people have talked at length about.