study using fMRI scans has identified a specific region in the visual cortex of the brain, dubbed the "Pokémon region," that is preferentially activated in individuals who played Pokémon games extensively as children. This region, located in the occipitotemporal sulcus, is typically associated with processing images of animals. The study suggests that early and extensive exposure to Pokémon characters, particularly their visual characteristics, can lead to the development of a specialized neural pathway in the brain.