I think with stuff like youtube videos,blog posts.U should say the stuff you feel you need to say.Like its on your chest nd you get it off.Not stuff that you think ppl want to hear.Ave had to learn it painfully over time.Sometimes its hard to know the difference.For example when i post here overnight when theres nobody else here all night.ITs like."What would I talk about if i was the last person still alive" Like whats something u really feel strongly about.I think when u tap into that then it comes out as authenticity.I always feel better if am beeing myself nd ppl like me than if am jst trying to please them.