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6/22/2025, 1:44:34 PM
>Ministers spent more than £500,000 of taxpayers' money on a 'vanity' makeover for the government website which critics say is little more than changing a colour and moving a dot.
>The gov.uk site, used by millions for essential services such as tax returns and passport renewals, will see its traditional black masthead turned blue and its 'dot' coloured turquoise.
>The tweaks were commissioned as part of 'brand refresh' with contracts totalling £532,000 handed to global ad agency M&C Saatchi.
>The costly new logo, set to go live this month, has already met with ridicule from civil servants, with one mocking online: 'Did someone really get paid to move a dot?'.
>Others labelled it 'cheap', 'tacky' and 'absolutely diabolical'.
>The gov.uk site, used by millions for essential services such as tax returns and passport renewals, will see its traditional black masthead turned blue and its 'dot' coloured turquoise.
>The tweaks were commissioned as part of 'brand refresh' with contracts totalling £532,000 handed to global ad agency M&C Saatchi.
>The costly new logo, set to go live this month, has already met with ridicule from civil servants, with one mocking online: 'Did someone really get paid to move a dot?'.
>Others labelled it 'cheap', 'tacky' and 'absolutely diabolical'.
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