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6/17/2025, 4:22:26 PM
>>18465918
its not cyclical lmao
>Jacques Heim, the son of Jewish immigrants from Poland, was born in Paris in 1899. At the age of 23, he began working in his parents’ business, a small fur shop, which he managed to grow within a few years. He opened an haute couture department where custom-made dresses and coats made of original fabrics were sold. In 1930, the shop became the Jacques Heim Fashion House and additional designs were created for young women. Two years later, in 1932, Heim made a two-piece bathing suit which he called the Atome, whose bra top had curls and flowers. Heim chose that name in order to underscore the skimpiness of the bathing suit, comparing it to the size of an atom. All of this occurred more than a decade before Réard introduced his invention.
>In June 1946, Heim returned to his creation, reintroduced the two-piece Atome swimsuit, and branded it the “smallest bathing suit in the world.” To advertise his invention, the marketing gimmick that Heim chose was to hire a plane to skywrite the words “Atome – the world’s smallest bathing suit.” Two months later, Réard unveiled his invention, and this time consciously and shamelessly stole Heim’s marketing idea. He also used a plane to skywrite the words “Bikini – smaller than the smallest bathing suit in the world.” For the sake of historical accuracy, it should be noted that the bikini designed by Réard was in fact smaller than the one designed by Heim. And unlike the bathing suit designed by Heim, Réard’s was cut below the navel.
https://www.anumuseum.org.il/blog/bikini/
and the photo you posted:
>Micheline Bernardini at the new ‘Bikini’ swimming costume at the Molitor swimming pool in Paris. a similar two-piece design was produced by French designer Jacques Heim (Photo by Keystone/Getty Images/Wikipedia)
its not cyclical lmao
>Jacques Heim, the son of Jewish immigrants from Poland, was born in Paris in 1899. At the age of 23, he began working in his parents’ business, a small fur shop, which he managed to grow within a few years. He opened an haute couture department where custom-made dresses and coats made of original fabrics were sold. In 1930, the shop became the Jacques Heim Fashion House and additional designs were created for young women. Two years later, in 1932, Heim made a two-piece bathing suit which he called the Atome, whose bra top had curls and flowers. Heim chose that name in order to underscore the skimpiness of the bathing suit, comparing it to the size of an atom. All of this occurred more than a decade before Réard introduced his invention.
>In June 1946, Heim returned to his creation, reintroduced the two-piece Atome swimsuit, and branded it the “smallest bathing suit in the world.” To advertise his invention, the marketing gimmick that Heim chose was to hire a plane to skywrite the words “Atome – the world’s smallest bathing suit.” Two months later, Réard unveiled his invention, and this time consciously and shamelessly stole Heim’s marketing idea. He also used a plane to skywrite the words “Bikini – smaller than the smallest bathing suit in the world.” For the sake of historical accuracy, it should be noted that the bikini designed by Réard was in fact smaller than the one designed by Heim. And unlike the bathing suit designed by Heim, Réard’s was cut below the navel.
https://www.anumuseum.org.il/blog/bikini/
and the photo you posted:
>Micheline Bernardini at the new ‘Bikini’ swimming costume at the Molitor swimming pool in Paris. a similar two-piece design was produced by French designer Jacques Heim (Photo by Keystone/Getty Images/Wikipedia)
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